Each of these has an entire chapter dedicated to it. These are here for reference.

#1:  Remember, everyone is important

#2:  Break the mold

#3:  Make your people your brand

#4:  Create magic through training

#5:  Eliminate hassles

#6:  Learn the truth

#7:  Burn the free fuel

#8:  Stay ahead of the pack

#9:  Be careful what you say and do

#10:  Develop character